What the Press say about Alibi:

August 2009
Rugby World Magazine

Tasty PRETOX drinks from Alibi are designed to help the body efficiently process toxins, so are ideally drunk before exercise.
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June 4,2009
Restaurant Magazine

Detoxing is all very well, but it's a bit of an effort ... So when we heard about 'the world's first pretox drink,' which could avoid all that fuss and be out of the way before all the fun starts, we were naturally interested.
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June 2, 2009
OK! Magazine

I’m loving ... Alibi- the world’s first ‘pretox’ drink. They taste really nice and are full of vitamins ...
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June 2009
Women's Fitness

Top Product- Forget detox, what about the pretox? ‘Prepare your body for action,’ urge the people at Alibi ...
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Summer 2009
Spa Secrets

... Alibi, designed to support your immune system and fight unwanted toxins before they strike ... Vitamin drinks are also a good pre-workout refreshment as they can help to boost energy.
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May 29, 2009
Wellbeing Magazine

Whether you're about to hit the gym, have a demanding day in the office ahead or an evening out with friends planned its time for Alibi - the world's first Pretox drink!
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May 26, 2009
Metro

Drink me this weekend. Are you a hangover bore? Stop moaning at your mates in the morning ...
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April 8, 2009
London Lite

Packed with goodies, Alibi primes the body for the toxic onslaught of a night out.
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April 2009
Waitrose New

Refresh yourself at any time of day with these soft drinks ...
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March 2009
Yoga Magazine

Launched recently in the UK, Alibi is a new pretox drink designed to give the body all the support it needs ...
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March 2009
Square Mile

Alibi sponsored the Square Mile Party 2009 held at The Gherkin
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Spring 2009
Optimum Nutrition

Described as a ‘pretox’ drink, Alibi is said to contain 17 functional ingredients, including a full RDA of vitamin C and the essential B vitamins ...
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January / February 2009
Class

The world’s first pretox drink has launched a new flavour variant using produce from Afghanistan ...
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January 29, 2009
Food and Drink Towers

I've got an alibi...I would recommend this drink to anyone looking for an alternative to standard fizzy drinks to go with their lunchtime sarnie and to any health-conscious clubbers out there.
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January 28, 2009
functionaldrinks Interview

One year after the launch of category-creating Alibi pretox drink, functionaldrinks spoke to Oliver Bolton, its creator and founder of Solution Sciences Ltd, to get a view of the drinks performance since its launch.
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January 5, 2009
The Times

... Alibi, which claims to be the world's first pretox drink ... has launched a pomegranate-flavoured variant and signed a partnership with POM354, a campaign which persuades farmers in Afghanistan to replant opium poppy fields with pomegranates. All very worthy ...
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January 2009
Soft Drinks International

The innovation... lies in its distinct difference from detox products and regimes which deal with toxins at a later stage.
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November 2008
Courvoisier 500

Oliver Bolton is trying to save the world from hangovers. The practised entrepreneur (past businesses include a scooter import firm and an events company) has invented Alibi, ‘the world’s first active pretox drink’
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October 2008
Vogue Magazine

Party Favours. Alibi Pretox pre-party drink ...
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June 2008
Runners World

... it could be equally handy when you're planning a night on the town ...
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May 25, 2008
Sunday Times Style Magazine

Going Up. Alibi - The new wonder hangover drink. Move over Berocca ...
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May 14, 2008
The London Lite

...designed to steel your body for a night on the tiles ... it's sure to have you zinging.
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May 2008
Beverage Innovation Awards 2008

Showcase Awards Supplement. Alibi features in 'Best new functional drink' awards category.
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May 2008
Grove Magazine

Just The Tonic. Local entrepreneur Oliver Bolton has created Alibi, a 'pretox' drink designed to rid you of a hangover before it's even begun ...
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April 24, 2008
Daily Candy

Alibi Active Pretox Drink. Good-for-you bev contains milk thistle, artichoke and ginkgo extracts ... Prevention is the best hangover cure.
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April 2008
Dazed & Confused

..."active pretox" drink Alibi finally received a mass clinical trial as revellers tried to down enough 42 Below vodka and Duvel Vedett beer to sufficiently road test its anti-hangover effects.
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April 2008
Resident Magazine

Scout's Honour ... it's best to be prepared, so it's perhaps not surprising that 'pretox' is fast replacing 'detox' as the superfood buzzword of choice ...
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April 2008
Global Innovation Report

Global Scanning. Food and Beverage. Labelled as the world's first 'pretox' drink, Alibi claims to prepare the body to process daily toxins including those typically gained from consuming alcohol ...
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April 2008
Yorkshire Post

Alibi confirmed. ... stuffed full of vitamins, amino acids and herb extracts, this is supposed to help your body cope with the toxins of everyday life and alcohol in particular.
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March / April 2008
Imbibe Magazine

Head off the hangover ... as this (formerly sceptical) journalist can report, it also seems to be effective at reviving the body ... a can one Sunday morning worked wonders
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March 6, 2008
Scottish Licensed Trade News

Herbal drink moves into clubs to offer alternative mixer ... ingredients include spring water, milk thistle (a blood and liver antioxidant said to protect liver cells from toxicity), herbal extracts of Sarsaprilla, Artichoke, Ginkgo, Schizandra and Dandelion leaf; vitmains C, B1, B2, B3, B5, B6, B7, B9 and B12; and amino acids
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February 15, 2008
The Evening Standard Magazine

Before his next night out, Alfie should down a can of Alibi, a 'pretox' potion made with milk thistle and gingko ...
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February 12, 2008
The London Paper

If you fear for your poor addled liver, the food hall at Harvey Nicks has an intriguing new product. Alibi ...
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February 6, 2008
The Publican

... seemed to be just what the doctor ordered. As with the other trials, I had the four pints over the course of an evening, but awoke to find the hangover having its way only with its signature dry throat. No headache here, and I had drunk the same amount of beer, of comparable ABV, over the same time period. I tried the test again on a second night ­ and the morning after saw the same consequences. In my case Alibi served its purpose.
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February 2008
Harvey Nichols

It's time to Pretox. This February sees the exclusive launch of Alibi, believed to be the world's first active pretox drink exclusively at Harvey Nichols nationwide, priced £1.65/€2.40 ...
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January 30, 2008
The London Paper

Pretox for the Guilt ... you might like to know that Oliver Bolton, the creator of what is claimed to be the world's first "pretox" drink, will be at Harvey Nicks on Friday and Saturday to promote its benefits. Alibi, which has been sold in top clubs such as Mahiki, Volstead and Kitts, is designed to "prepare the body and process toxins, including those which may occur from consuming alcohol." The herbal-citrus drinks is made from natural ingredients ... "The innovation lies in its distinct difference from detox products ..."
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January 30, 2008
World Drinks Report

Retail Listing for Pretox Drink. Alibi, with it's mix of herbs ... is a world first: a neutraceutical drink that helps the body prepare for and process toxins such as those created when drinking alcohol ...
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January 29, 2008
Just Drinks

UK: Alibi pre-tox drink hits UK off-trade. A drink claiming to be the world's first active pre-tox drink has begun a listing in the UK ...
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January 25, 2008
Off Licence News

Pretox drink Alibi's benefits are designed to prepare the body to process toxins, including those which may typically occur from consuming alcohol...
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January 13, 2008
The Grocer

Alibi getting in on functional action. A new drink that claims to help the body prepare to process toxins before drinking alcohol is hoping to tap into the growing functional drink sector ..."Alibi is a new proposition for consumers looking for drinks with added health benefits,"...
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January 5, 2008
The Independent, The Insider: A weekly guide to spending

Be prepared. Now you can treat the effects of alcohol before you've even lifted your first pint, thanks to this innovative " pre-tox" drink. Alibi ... this drink is unique ...
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January 5, 2008
The Daily Telegraph Weekend

Be kind to yourself. Instead of a New Year detox, how about a January pre-tox? Alibi ... is a new drink full of vitamins, herbal extracts and amino-acids that claims to help the body cope with ghastly toxins, especially those from alcohol ... you'll be rid of your hangover before it even starts.
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January 2008
Beverage Innovation

Alibi active pretox drink. Developed as the world's first pretox drink ... alibi has been designed to process toxins quickly and efficiently using spring water, natural flavourings and a complex mix of vitamins, amino acids and herbal extracts ...
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December 12, 2007
Financial Times

The Rising sons. It is nice to see that some City types have managed to instill the sense of entrepreneurship among their brood. Oliver Bolton ... has launched a "pretox" drink called Alibi, a milk thistle-based beverage ...
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We thank all publications and journalists for their editorial coverage.