What the Press say about Alibi: | August 2009 Rugby World Magazine Tasty PRETOX drinks from Alibi are designed to help the body efficiently process toxins, so are ideally drunk before exercise. | view article | | June 4,2009 Restaurant Magazine Detoxing is all very well, but it's a bit of an effort ... So when we heard about 'the world's first pretox drink,' which could avoid all that fuss and be out of the way before all the fun starts, we were naturally interested. | view article | | June 2, 2009 OK! Magazine I’m loving ... Alibi- the world’s first ‘pretox’ drink. They taste really nice and are full of vitamins ... | view article | | June 2009 Women's Fitness Top Product- Forget detox, what about the pretox? ‘Prepare your body for action,’ urge the people at Alibi ... | view article | | Summer 2009 Spa Secrets ... Alibi, designed to support your immune system and fight unwanted toxins before they strike ... Vitamin drinks are also a good pre-workout refreshment as they can help to boost energy. | view article | | May 29, 2009 Wellbeing Magazine Whether you're about to hit the gym, have a demanding day in the office ahead or an evening out with friends planned its time for Alibi - the world's first Pretox drink! | view article | | May 26, 2009 Metro Drink me this weekend. Are you a hangover bore? Stop moaning at your mates in the morning ... | view article | | April 8, 2009 London Lite Packed with goodies, Alibi primes the body for the toxic onslaught of a night out. | view article | | April 2009 Waitrose New Refresh yourself at any time of day with these soft drinks ... | view article | | March 2009 Yoga Magazine Launched recently in the UK, Alibi is a new pretox drink designed to give the body all the support it needs ... | view article | | March 2009 Square Mile Alibi sponsored the Square Mile Party 2009 held at The Gherkin | view article | | Spring 2009 Optimum Nutrition Described as a ‘pretox’ drink, Alibi is said to contain 17 functional ingredients, including a full RDA of vitamin C and the essential B vitamins ... | view article | | January / February 2009 Class The world’s first pretox drink has launched a new flavour variant using produce from Afghanistan ... | view article | | January 29, 2009 Food and Drink Towers I've got an alibi...I would recommend this drink to anyone looking for an alternative to standard fizzy drinks to go with their lunchtime sarnie and to any health-conscious clubbers out there. | view article web link | | January 28, 2009 functionaldrinks Interview One year after the launch of category-creating Alibi pretox drink, functionaldrinks spoke to Oliver Bolton, its creator and founder of Solution Sciences Ltd, to get a view of the drinks performance since its launch. | view article | | January 5, 2009 The Times ... Alibi, which claims to be the world's first pretox drink ... has launched a pomegranate-flavoured variant and signed a partnership with POM354, a campaign which persuades farmers in Afghanistan to replant opium poppy fields with pomegranates. All very worthy ... | web link | | January 2009 Soft Drinks International The innovation... lies in its distinct difference from detox products and regimes which deal with toxins at a later stage. | view article | | November 2008 Courvoisier 500 Oliver Bolton is trying to save the world from hangovers. The practised entrepreneur (past businesses include a scooter import firm and an events company) has invented Alibi, ‘the world’s first active pretox drink’ | view article | | October 2008 Vogue Magazine Party Favours. Alibi Pretox pre-party drink ... | view article | | June 2008 Runners World ... it could be equally handy when you're planning a night on the town ... | view article | | May 25, 2008 Sunday Times Style Magazine Going Up. Alibi - The new wonder hangover drink. Move over Berocca ... | view article | | May 14, 2008 The London Lite ...designed to steel your body for a night on the tiles ... it's sure to have you zinging. | view article | | May 2008 Beverage Innovation Awards 2008 Showcase Awards Supplement. Alibi features in 'Best new functional drink' awards category. | view article | | May 2008 Grove Magazine Just The Tonic. Local entrepreneur Oliver Bolton has created Alibi, a 'pretox' drink designed to rid you of a hangover before it's even begun ... | view article | | April 24, 2008 Daily Candy Alibi Active Pretox Drink. Good-for-you bev contains milk thistle, artichoke and ginkgo extracts ... Prevention is the best hangover cure. | view article web link | | April 2008 Dazed & Confused ..."active pretox" drink Alibi finally received a mass clinical trial as revellers tried to down enough 42 Below vodka and Duvel Vedett beer to sufficiently road test its anti-hangover effects. | view article | | April 2008 Resident Magazine Scout's Honour ... it's best to be prepared, so it's perhaps not surprising that 'pretox' is fast replacing 'detox' as the superfood buzzword of choice ... | view article |  | April 2008 Global Innovation Report Global Scanning. Food and Beverage. Labelled as the world's first 'pretox' drink, Alibi claims to prepare the body to process daily toxins including those typically gained from consuming alcohol ... | view article | | April 2008 Yorkshire Post Alibi confirmed. ... stuffed full of vitamins, amino acids and herb extracts, this is supposed to help your body cope with the toxins of everyday life and alcohol in particular. | view article | | March / April 2008 Imbibe Magazine Head off the hangover ... as this (formerly sceptical) journalist can report, it also seems to be effective at reviving the body ... a can one Sunday morning worked wonders | view article |  | March 6, 2008 Scottish Licensed Trade News Herbal drink moves into clubs to offer alternative mixer ... ingredients include spring water, milk thistle (a blood and liver antioxidant said to protect liver cells from toxicity), herbal extracts of Sarsaprilla, Artichoke, Ginkgo, Schizandra and Dandelion leaf; vitmains C, B1, B2, B3, B5, B6, B7, B9 and B12; and amino acids | view article | | February 15, 2008 The Evening Standard Magazine Before his next night out, Alfie should down a can of Alibi, a 'pretox' potion made with milk thistle and gingko ... | view article | | February 12, 2008 The London Paper If you fear for your poor addled liver, the food hall at Harvey Nicks has an intriguing new product. Alibi ... | view article | | February 6, 2008 The Publican ... seemed to be just what the doctor ordered. As with the other trials, I had the four pints over the course of an evening, but awoke to find the hangover having its way only with its signature dry throat. No headache here, and I had drunk the same amount of beer, of comparable ABV, over the same time period. I tried the test again on a second night and the morning after saw the same consequences. In my case Alibi served its purpose. | web link | | February 2008 Harvey Nichols It's time to Pretox. This February sees the exclusive launch of Alibi, believed to be the world's first active pretox drink exclusively at Harvey Nichols nationwide, priced £1.65/€2.40 ... | view article web link | | January 30, 2008 The London Paper Pretox for the Guilt ... you might like to know that Oliver Bolton, the creator of what is claimed to be the world's first "pretox" drink, will be at Harvey Nicks on Friday and Saturday to promote its benefits. Alibi, which has been sold in top clubs such as Mahiki, Volstead and Kitts, is designed to "prepare the body and process toxins, including those which may occur from consuming alcohol." The herbal-citrus drinks is made from natural ingredients ... "The innovation lies in its distinct difference from detox products ..." | view article | | January 30, 2008 World Drinks Report Retail Listing for Pretox Drink. Alibi, with it's mix of herbs ... is a world first: a neutraceutical drink that helps the body prepare for and process toxins such as those created when drinking alcohol ... | view article | | January 29, 2008 Just Drinks UK: Alibi pre-tox drink hits UK off-trade. A drink claiming to be the world's first active pre-tox drink has begun a listing in the UK ... | view article web link | | January 25, 2008 Off Licence News Pretox drink Alibi's benefits are designed to prepare the body to process toxins, including those which may typically occur from consuming alcohol... | view article web link | | January 13, 2008 The Grocer Alibi getting in on functional action. A new drink that claims to help the body prepare to process toxins before drinking alcohol is hoping to tap into the growing functional drink sector ..."Alibi is a new proposition for consumers looking for drinks with added health benefits,"... | view article web link | | January 5, 2008 The Independent, The Insider: A weekly guide to spending Be prepared. Now you can treat the effects of alcohol before you've even lifted your first pint, thanks to this innovative " pre-tox" drink. Alibi ... this drink is unique ... | view article web link | | January 5, 2008 The Daily Telegraph Weekend Be kind to yourself. Instead of a New Year detox, how about a January pre-tox? Alibi ... is a new drink full of vitamins, herbal extracts and amino-acids that claims to help the body cope with ghastly toxins, especially those from alcohol ... you'll be rid of your hangover before it even starts. | view article web link | | January 2008 Beverage Innovation Alibi active pretox drink. Developed as the world's first pretox drink ... alibi has been designed to process toxins quickly and efficiently using spring water, natural flavourings and a complex mix of vitamins, amino acids and herbal extracts ... | view article | | December 12, 2007 Financial Times The Rising sons. It is nice to see that some City types have managed to instill the sense of entrepreneurship among their brood. Oliver Bolton ... has launched a "pretox" drink called Alibi, a milk thistle-based beverage ... | view article | We thank all publications and journalists for their editorial coverage.
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